Reading event noise without drowning
Volume is not a signal. A method for sitting with a noisy stream until a few names earn the right to be on a readout.
Journal
Field notes from the map table
Short essays from teaching, not recaps of vendor keynotes. Each piece belongs to a problem we keep seeing in App Analytics work.
Retention is not a number
Why a single percentage behaves like a slogan, and how weather language keeps a product meeting honest.
When funnels lie in public
Screens mistaken for jobs, duplicated SDK steps, and the slide that should have been a bug ticket.
Event names that last through a rebrand
Object, action, context — and the reason marketing slogans make poor event names.